"People should be dressed simply, tastefully and, what is the most important, usably" - Levi Strass was saying.

Levi Strauss always reminded: "Look at the outer side seam - if there is laid red thread, you purchased the original". He was hardly sure, that person should be dressed simply, tastefully and, what is the most important, usably. Jeans Levi's became exactly as he was reminding.

The most expensive Levi Strauss jeans became the ones, which were bought with the company by itself through eBay for 46 532 $. So high price was not because of huge amount of decorations, but because of historical value: these jeans were made in the 80th years of 18th century!

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