Сapacity building conference: Real Estate Internet Marketing

RIGA-shapka-internet-marketing_en

 

Academy of Real Estate supported by PROestate Events invite to participate in the capacity building conference: Real Estate Internet Marketing.

Date and time: May 18, 2017 at 11.00 – 15.30
Venue: OraculeTangSpace
Address: Doma laukums 2, Riga

Capacity-building conference: Real estate Internet marketing will convene directors and heads of development companies strategic departments, marketing managers, industry-oriented mass media and companies interested in promotion of their services and goods for real estate market. Conference participants will learn the most efficient solutions for everyday business practices. The first part of the conference will focuce on the latest advanced technologies, formats and services for communication strategy and internet promotion on the modern market. Professional workshops of the leading experts will be held during the second part of the event.

PROGRAM

11:00 – 11:30 Participants’ registration

11:30 – 13:30 Part 1 – Expert panel Real estate in digital space: zones of productive influence

  1. Internet trends and latest digital technologies in real estate marketing: channels, services, frameworks
  2. Video content as a main means of modern internet-marketing. Development of attractive, informative and powerful video content
  3. Use of social media to sell real estate properties.
  4. Efficient online instruments for developers: how to understand the difference and choose optimal strategies for online marketing?
  5. Communication strategies to analyse customer preferences, work with target audience and increase conversion
  6. Research of efficient marketing channels for real estate. Cross-Platform Analytics

Moderator:
Anna Shishkina, Commercial Director, MIEL- Novostroiki

Speakers:
Aemen Khalatyan,
Founder and Head, Riga municipality portal – Riga.lv
Alexey Avdeev, commercial director, Calltouch
Anton Kovalevsky, Founder, Creative Agency “Yellow Banana”
Maksim Volodin, Head, SMM-department of Molinos
Ieva Treija, Director, Marketingfans.lv

Анна Шишкина_МИЭЛЬ-Новостройки_m

Армен Халатян_Meetng.lv_m

Алексей Авдеев_Calltoch_m

Anna Shishkina
MIEL-Novostroiki

Aemen Khalatyan
Riga.lv

Alexey Avdeev
Calltouch
     

Антон Ковалевский_Йеллоу Банана_m

3. Максим Володин_Molinos_m

Иева Трейя_Marketingfans.lv.m

Anton Kovalevsky
Yellow Banana

Maksim Volodin
Molinos

Ieva Treija
Marketingfans.lv

13:30 – 14:00 Business lunch

14:00 – 15:30 Part 2: Master-classes block

Master-class: 3d technology for developers

  • 3d-apartment is more than a layout on the web site or 360 Panoramic Virtual Tour
  • Layout as an instrument for lead generation. Specific characteristics for apartments with finishing
  • Mobile apps for developers and their role in sales cycle
  • 3d layouts as an efficient instrument for real estate agents
  • VR: expectations and reality. What really works?
  • Standard of apartment sales in 2017-2018

Speaker:
Aleksey Yezhikov
, director for B2B, Planoplan™

Алексей Ёжиков_Planoplan_m

   

Aleksey Yezhikov
Planoplan™

   

* the program is subject to updates

Contacts:
Registration:
Nikita Kisel
+7 (495) 651-61-05 (ext. 303)
coordinator.msk@proestate.ru

Partners:
Dmitry Shapovalov
+7 (495) 651-61-05 (ext. 301)
exhibition@proestate.ru

Mass media:
Irina Voronina
+7 (495) 651-61-05 (ext. 305)
pr.msk@proestate.ru

Speakers:
Olga Goltsova
+7 (495) 651-61-05 (ext. 304
content@proestate.ru